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Author Archives: aschiavino

3 Expert Tips for Achieving Hypergrowth in Online Marketing

More than 40 percent of the world’s population is now online. As that number grows exponentially, so do the success metrics for consumer startups. Investor Chris Dixon famously blogged that “10 million is the new one million” when it comes to user numbers.

However getting users is more difficult than ever, with multiple devices, operating systems and screens competing for people’s increasingly fragmented attention. It can feel impossible for a young startup to thrive when you couple that with incumbents like Facebook and Twitter that can well afford to spend lavishly on user acquisition ads and incentives.\

Enter Maud Pasturaud, a startup vet who has helped grow commerce companies like Gilt Group and new mobile powerhouse Secret. She is an expert on growth and has three vital tips to hitting it big.

1. Make sure you have growth before you engineer hypergrowth.

Before working on growth, make sure you actually have product-market fit. It sounds trivial, but Pasturaund has seen a lot of startups trying to scale with a product that isn’t ready. Answer these questions before you try to scale:

Is your product’s value validated by users?

Are you seeing high enough retention?

Is your product’s value sustainable, both in the eyes users/customers, and given market conditions?

Is the audience you are targeting large enough?

If the answer to all of those questions is “yes” (you’ll find more useful checkpoints here) you have built a product that people want and can transition to Growth initiatives. If you don’t, iterate on your product until it delivers sustainable value to a specific set of users; there’s no point wasting time optimizing the upper funnel.

For the full list, visit Entrepreneur.

5 Proven Inbound Marketing Tips Designed To Grow Your Business

Business2CommunityInbound marketing is the technique used to bring customers to your business rather than approaching them using outbound strategies like postal marketing campaigns or cold calling. Inbound marketing is easily the most effective method of drawing visitors to your business and generating interest in your products and services.

Here are five proven inbound digital marketing tips designed to help your business grow.

1. Powerful site design

Good website design is essential if you are to attract customers. Visitors want to see plenty of relevant, useful information incorporated into an easy-to-use, attractive design. If you don’t want to build and manage your own site, the services of a professional web design company would be well-worth the small investment.

2. Search Engine Optimisation (SEO)

Once your website goes live, it’s vital that your potential clients can find it. The best way of ensuring that your hard work does not go unnoticed is by populating your site with good quality, SEO-optimised content. A company blog that you post to regularly is a good starting point. Once you’re established, ask suppliers and other industry contacts to link to your site in exchange for backlinks and positive reviews.

3. Site promotion

You could have the most exciting website on the planet packed full of sparkling content but that’s no good if you don’t promote it. Approach industry contacts and ask if they will share your content with their own networks. In the default signature field on your email profile, add a link to your website and remember to do this on your social media profiles too. Share all your new blog posts and other content on LinkedIn, Twitter, Facebook and any other social media sites you are active on.

4. Content

Content is king. It’s what draws visitors to your site and ultimately results in growth for your business. Utilise the information you’ve already used in your blog to create a short eBook full of expert information and advice for your customers.

Think about what industry-related tools you could create that would be useful to regular visitors to your site and offer them for free. This is a great way of maintaining a steady flow of traffic through your site and reinforces your presence as an expert in your field.

For the full list, visit Business2Community.

4 Marketing Tips for Non-Profit Organizations

Business2Community

Business2CommunityOn this time of the year, people tend to look around and help those who are in need. Christmas is usually a time for love, for sharing, for helping. However, there are certain organizations whose mission is to help those who need that extra push every hour and every day of the year. Most of those organizations live from donations from people who want to support a particular cause. This guest-post by Mary Ann Keeling for GetSocial’s blog is for them. Thank you.

How much more could you do with a few more donations? Marketing became crucial in the non-profit sphere, as new organizations are springing up to ask your donors for their time and support. No matter how great your cause is, unless you can convey it to your supporters, you’ll find it very hard to realize the full potential of your organization. Therefore, let’s consider what you can do to help ensure your supporters and your constituents think of you when it’s time to decide who they will help.

Non-profit marketing fundamentals: assess, plan, and differentiate

The beginning stage of any marketing effort, non-profit or otherwise, is the assessment phase. The Chinese say “know thyself and know thy enemy and you need not fear the result of a hundred battles”. And while we (hopefully) do not have enemies or go into battle there is plenty of truth for the non-profit here.

Who is the audience for your marketing? You need it identify who you will be talking to, what you have been saying to them so far, and – most importantly – how effective your efforts have been. Similarly you have to assess your own organization and marketing strategies.

The next stage is to put together a plan for your future efforts, taking into account where you have not been doing as well as you could and improving those areas. Start by defining your goals – where you want your marketing to take you. Then, define milestones, choose the strategies which will lead you to your objectives. In the end, pick the tools and tactics which you will deploy in support of your strategies.

For the full story, visit Business2Community.

How do nonprofits turn social media sharing into successful fundraising?

The viral ALS Ice Bucket Challenge was a watershed moment in the evolution of philanthropy, but using social media to raise money has not been a universally successful strategy. Stacy Palmer of The Chronicle of Philanthropy and Amy Sample Ward of the Nonprofit Technology Network join Hari Sreenivasan for a conversation about donating in the digital age.

Visit PBS.org for the full story.

Social Media Marketing Trends for 2015

Social Media Marketing Trends for 2015

2015 is bringing some incredibly innovative social media marketing trends to the forefront. The end of 2014 saw some of these techniques sneak up on the marketplace; however, this year will bring them in full force. Here are some of the trends that you should jump on top of if you are planning to create longevity for yourself into the next decade.

Social Media Marketing Trends for 2015

First, the video will come into its own as a marketing tool.

Facebook finally surpassed YouTube as the number one place to put videos in 2014. Although YouTube had more views, Facebook had more videos. This goes along with the trend of videos becoming a marketing tool rather than a social tool.

Additionally, the lines between personal space and business space are beginning to blur. People are beginning to monetize their personal blogs. The last variable that virtually ensures that video will take over social media marketing is the decreased cost of video technology. Virtually anyone can afford a high definition camera and even a green screen in the current environment.

As other social networks begin to embrace hosted video, you can expect to see a decline in the dominance of YouTube as the number one facility for business video. All of the major social networks including Facebook, Twitter and LinkedIn will show preferential treatment to videos that are hosted on their particular platforms. This means that marketers will likely begin to upload tailored videos for each social network specifically.

Second, organic content will move away from Facebook.

Although video may move towards Facebook and away from YouTube, there will be many other web platforms that will rise to usurp the lack of reach that Facebook provides for its users.

For the full story, visit EverythingPR.
Image courtesy of EverythingPR.

70% of Marketers Will Spend More on Social Media Ads This Year

Mobile and content marketing also expect big gains

Salesforce surveyed 5,000 marketers at the end of last year on their budgets for 2015, and the software giant found that 70 percent of them plan to increase social media advertising, including mobile ads on platforms such as Facebook, Twitter, Instagram and Snapchat.

twitter-instagram-facebook-logos-hed-2015

Also, 70 percent of the marketers—who hail from every major category—plan to increase their dollars for organic social or content marketing, as many call it.

“One of the fears I had was that since social media advertising grew, you might see some brands fail to recognize you have to support the organic side of it as well,” said Jeff Rohrs, vp of marketing insights at Salesforce. “Otherwise, those advertisements won’t perform. But it looks like the advertising will be complemented by the organic side.”

Sixty-seven percent of companies will also lift spend on mobile data tracking, while 66 percent will spend more on branded mobile apps. More generally, 84 percent of marketers plan to increase or maintain spending this year. And 38 percent of those surveyed will shift spend from traditional advertising to digital.

For the full story, visit Adweek.
Image courtesy of Adweek.

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