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Category Archives: Current Campaigns

NJ Food for Thought Campaign: Spread the word about summer meals!

Food For ThoughtWe are a partner in the NJ Food for Thought Campaign, which is launching a campaign to spread the word to parents about summer meals in their communities. Tens of thousands of NJ kids rely on school meals during the academic year. Yet, just 19 percent of these same kids get summer meals, increasing the chance that they will go hungry in the summer, as family budgets are stretched tight.

The campaign is set to launch on June 12 with a Thunderclap — a simple tool that allows all of us to post the same message on our personal social media feeds at the same exact time to amplify our message and extend our reach. You must sign up individually in advance. It will automatically post just one message to your social media feed on June 12. Please sign up now. It’s easy to do and takes just a minute! Here’s how:

  1. Go to our Thunderclap page. Click Support with Facebook, Twitter or Tumblr (or all three!)
  2. It will ask you to authorize access to your social media contacts. Don’t worry! They just do this to get a count of potential people who will view our post. They don’t contact your friends or in any way share the info. Learn more about Thunderclap.
  3. After you have authorized, you will be listed as a supporter and our one message will be automatically posted to your feed. You’ll also see a button where you can invite your social media friends/followers to join our Thunderclap. Again, very easy. Just click and write a brief message.

Thanks for helping New Jersey children get the summertime nutrition they need to return to school healthy and ready to learn in September. Questions? Comments? Please contact Nancy Parello at

For any questions about New Jersey State Library Youth Services, contact:

Sharon Rawlins, MLS, Youth Services Specialist for Lifelong Learning, CSLP 2016-2017 President

609-278-2640 ext. 116 – phone

609-278-2650 – fax



Snapshot Day: One Day in the Life of New Jersey Libraries




Check out the Official Snapshot Day Website, which has been updated to include promotional and stat reporting info!



2015 Snapshot Day Promo Tips


Here are some tips to help you get ready for Snapshot Day 2015!


  • Like our NJ Snapshot Day Facebook page!
  • Make sure staff knows about Snapshot Day – put it in a newsletter, mention it at a meeting, put up a sign in the break room.
  • Brainstorm with fellow staff members to identify what services and programs to highlight at your library.

Who is doing what on Snapshot Day? Make sure staff is clear on their role (camera duty?), and have access to forms (find them here). Get everyone on the same page about the services and programs being highlighted now, so you don’t miss a moment.

Invite local stakeholders – like the mayor, councilmembers, church leaders, school officials – to the library for a casual visit on Snapshot Day. Show them what the library has been up to and how the community is using it. Even better, they will love the photo op!

Send out a media advisory now (and find a template here)! If you’re planning something big for October 21 – or another day – let the local media know so they can carry your story further.

Contact the NJSL PR Committee to lend a hand, or to get help:



What would happen in New Jersey if there were no libraries? To answer that question, the NJ State Library and NJ Library Association initiated “Snapshot: One Day in the Life of NJ Libraries,” to capture the impact libraries have on their communities during a typical day. Since its launch in 2009, librarians from all types of libraries have participated – from the tiniest facility to the largest county systems – and we found that on a typical day in New Jersey, more than 160,000 people visit libraries, and librarians answer nearly 20,000 reference questions.

Snapshot Day gives a glimpse into the day-to-day activities of New Jersey’s libraries. Participating librarians—from public libraries, K-12 and university libraries, and hospital and government libraries—are asked each year to track the total number of visitors on a given day and to record the library services that were used. This provides a way for libraries of all types across a state, region, system or community to show what happens in a single day in their libraries.

How many books are checked out? How many people receive help finding a job? Doing their taxes? Doing their homework?

This initiative provides an easy means to collect statistics, photos and stories that will enable library advocates to prove the value of their libraries to decision-makers and increase public awareness.

Did you know that Snapshot Day originated in New Jersey? Developed by the New Jersey State Library (NJSL) in partnership with the New Jersey Library Association, the first Snapshot Days were held on February 19 and October 7, 2009.  Based on the success of NJ’s Snapshot Day, the American Library Association (ALA) decided to take Snapshot Day to a national level, and states across the country have conducted their own versions of Library Snapshot Day. Events have been held in 41 states and Canada, and the initiative received the 2011 ALA President’s Advocacy Award. American Libraries featured Snapshot Day in an article, noting New Jersey, California, Wisconsin and Florida’s participation. To see a list of Snapshot Day events by state, visit:

In 2012, Snapshot Day featured a new enhancement – the New Jersey Library Roadshow.  Inspired by OCLC and Library Journal and sponsored by LibraryLinkNJ, a team led by Andy Woodworth and Sophie Brookover, and a State Library team comprising the State Library’s Library Development Bureau and Marketing staff traveled the state, reporting on the Snapshot Day happenings in real-time via Tumblr.

2015 Snapshot Day results are coming soon! Check out past Snapshot Day events and activities below…

Snapshot Day 2015 Facebook Page

Snapshot Day October 2014

Snapshot Day October 24, 2012 

2012 NJ Library Roadshow on Tumblr

Snapshot Day February 19, 2009 & October 7, 2009



#ThrowBackThursday – Jerseyana Collection

tbtHashtags provide a number of useful ways to track topics and trends on social media, including the ability to fuel our obsession with nostalgia. Throwback Thursday, better known as #TBT, is a weekly reminiscent photo movement that has taken off globally. Building on this widely popular trend, NJSL has taken an otherwise hidden gem – its Jerseyana Collection – and socialized it using the hashtags #Jerseyana.

The State Library maintains an extensive collection of materials on all aspects of New Jersey, other than those found in the official documents collection, embracing its history, culture, people, geography, politics, etc. Many of these titles are held in multiple copies and represent the largest collection of circulating Jerseyana materials in the state. When you are looking for information on New Jersey, whether it is a basic textbook on state government, materials on the Lenni Lenape Indians or a novel set in New Jersey, you are likely to find it in this collection.

Through the #Jerseyana Throwback Thursday campaign, old postcards and historical images from our Jerseyana Collection are paired with clever and insightful quotes, and shared weekly with our many social media followers on Facebook, Twitter, Instagram and Tumblr.

For more information on NJSL’s Jerseyana collection, visit:

To view additional images, visit our Instagram page!

Career Online High School

shutterstock_183400235The New Jersey State Library is proud to offer an online high school completion program, Career Online High School, which will allow NJ residents to earn an accredited high school diploma and career certificate online, through their local library.

The program is designed for NJ residents who dropped out of high school and have not returned nor taken the GED exam. Seats are limited and restrictions apply. For more information on the program you can visit the State Library’s main website.

NJ’s Career Online High School program was made possible by a grant awarded to the New Jersey State Library from the New Jersey Department of Labor and Workforce Development.

To help spread the word about the program, the State Library marketing team developed a series of promotional items that were distributed to participating libraries. The full marketing campaign can be viewed by clicking the image below.

COHSBranding image

 (Click on the image to view the full Power Point in another window)

Outspoken Library


outspokenThe New Jersey State Library Talking Book & Braille Center (TBBC) wants to give every New Jersey resident an opportunity to learn about and explore its free library services, which are available to those who cannot read standard print books due to a visual or physical disability. To bring these services to the attention of New Jersey residents TBBC has installed thirty nine Outspoken Library computer kiosks across New Jersey.

In addition to our onsite Outspoken Library computer kiosks, we’ve also gone virtual! Now for the first time, NJ State Library TBBC services are available statewide to NJ residents of all ages whose ability to read is affected by a physical impairment, a reading disability, or a vision impairment. Visit to view the virtual Outspoken Library!

As you think about your marketing plans, consider incorporating ideas for promoting the Talking Book and Braille Center. Here are some images you can use if you’d like to print some signs to post in your library.

veteran home demoThe TBBC serves eligible New Jersey residents and places that serve eligible residents. Any resident who cannot read standard print or who cannot hold a book or turn the pages of a book may be eligible for TBBC’s services.

Among the services that it offers are audiobooks on digital cartridge and downloadable audiobooks, audio magazines, and Web Braille; accessible audiobook players; Braille books; and news reading services. There’s no cost for these services.

The center’s website provides a wealth of information on the services it offers, how to apply, and ways to market. Here are just a few marketing suggestions from the center’s Getting Started Guide as well as templates that you can download and customize:

  • Promote the “Outspoken Library”, and point patrons to the site: The site allows eligible participants and care givers to access all of TBBC’s services virtually.
  • Reach out in your community to schools, day care centers, after school programs, senior centers, senior housing buildings, religious institutions, opticians, optometrists, ophthalmologists, health care providers, social service providers, adult day care, assisted living, continuing care communities, geriatric care managers, home care providers, Lions Clubs, veterans organizations, etc. You can customize our flyer to post at these centers. See:
  • Place a news story in your local newspaper. We have a sample news piece for you online at Newsletter piece.doc .
  • If you have health fairs, audiobook fairs, senior fairs, electronic device demos of ebook readers, tablets, etc., have the audiobook player there to demonstrate.
  • If your library delivers materials to the homebound, incorporate TBBC’s services into your homebound program. The homebound coordinator can demonstrate the audiobook player to patrons, distribute individual applications, and explore whether any of the patrons need TBBC’s Braille materials.
  • If your library has a magnifying machine, such as a CCTV, advertise it! This is a “hot” commodity and will be valued by patrons who are struggling to read standard print. If you have any other assistive technology or assistive technology classes in your library, promote these services as well.
  • Consider promoting the Outspoken Library virtual site, the audiobook player and our audio news reading services as part of these national events (or any others you can think of).

January: National Glaucoma Awareness Month

February: Low Vision Awareness Month

March: American Diabetes Alert Day

March: MS Awareness Month

April: National Autism Awareness Month

April: National Parkinson’s Awareness Month

April: National Library Week. You could designate one day your “Talking Book Day” to profile all of the audiobook formats and players you provide.

May: Healthy Vision Month

May: Arthritis Awareness Month

June: National Audiobook Month

October: National Book Month

October: World Blindness Awareness Month

November: National Diabetes Month

November: National Family Caregivers Month