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Facebook, Twitter & Beyond

Facebook, Twitter & Beyond

Facebook, Twitter & BeyondOn August 29, 2012, Tiffany McClary, New Jersey State Library’s Director of Marketing & PR, moderated a panel of social media experts who presented their tips for using social media to reach library patrons – whether they are online or on the go.

“Facebook, Twitter & Beyond: Marketing Libraries through Social Media” – According to the Pew Center for Internet Research, 66% of all Internet users are using social networking sites, but a whopping 86% of 18-29 year olds who are online visit social media. For public libraries, it’s no longer a question of “if” social media should be used in their marketing efforts. It’s now a question of “how.”

Download the webinar audio, slide presentation and our social media tool guide, “Eight Great Tools that Make Social Media Easy“.

Topics covered:

  • How to incorporate social media into your marketing mix
  • What are the best social networks for libraries
  • How to get people to like and follow you
  • Best practices for using video, mobile and more.

Speakers:

Sophie Brookover, LibraryLink NJ

Allyson Pryor, Springboard Public Relations

Diane Thieke, Simply Talk Media

Tiffany McClary, NJ State Library (Moderator)

Poll Results:

Throughout the webinar, we conducted spot polls to hear feedback from the attendees, and learn more about their pain points and concerns.

  1. What scares you most about using Twitter? (83% of attendees responded)
    • 74% : Lack of time to commit
    • 11% : Portraying the wrong image
    • 10% : Making mistakes/not understanding
    • 5% : Responding to negative feedback
  2. What Twitter or Facebook engagement tips are you most excited to try? (80% of attendees responded)
    • 55% : Creating vibrant content for my audience on Twitter/Facebook
    • 18% : Participating in a Tweet Chat
    • 17% : Following a useful hashtag on Twitter
    • 10% : Tagging other libraries in Facebook posts
  3. Does your library have a social media policy? (83% of attendees responded)
    • 79% : No
    • 20% : Yes
    • 1% : Not sure

audio marketing_libraries_through_social_media_08-29-2012.mp3

Attachment Size
pptFacebook, Twitter and Beyond.ppt 8.39 MB
docEight Great Tools that Make Social Media Easy 17.8 KB
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