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Five Crucial Elements of a Great Blog Post

A blog provides great substance for your social media marketing campaigns and regularly adds fresh content, which is something Google loves. More indexed pages equal more content, and more content equals a greater chance of being found for a search term related to your industry. So having an integral blogging strategy for your business’s website…


38+ Examples of Brands Doing Great Content

As content users, we all experience content overload. As content marketers, we may find it tough to uncover the valuable gems in that same big sea of content. It can be hard to learn about brands — beyond Red Bull, GoPro, and BlendTec — that are executing successful, creative content marketing. Some Content Marketing World…


In The Moment – Using Periscope To Engage

By Mark Payne Full disclosure I live in Melbourne, so my twitter stream is full of Melbourne organisations that I’m interested in. Every now and then I notice that the State Library of Victoria was doing quick live video interviews with their staff through the medium of the new video broadcasting app Periscope. Periscope has…


9 Winning Library Blog Post Ideas

By Lionel Gross-Bey It’s no secret that blog posts are a great way to keep your community engaged with your library. It’s also a great opportunity to attract a new audience who might not be aware about your library’s resources. But what do you do when you’re facing writer’s block? Chances are there’s always something going…


The 10 Best Book-Related Instagram Accounts

By Morgan Holzer This blog post was way harder to put together than I’d ever anticipated. I knew I’d have no trouble putting together a list of 10—there are a lot of book-related feeds out there that I love. Then we spent a week asking for nominations via captions in 6 different Instagram posts, and…


Snapchat Content Ideas for Libraries

David Lee King writes: In my last post, I explained how to use Snapchat (pretty easy, huh?). Now let’s talk about what a library can post on Snapchat. What types of content should you post on Snapchat? Here are some starter ideas (please add to my list!). Read more: