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Small Business and Non-profit Social Media Marketing Strategy

Small organizations often have a large problem. Social media have become more important for branding, awareness, engagement and business goals, but one community manager can only do so much. In my most recent post, we talked about the importance of strategy in setting clear goals through research data. Large companies examine big data, but also…


How To Generate Blog Ideas That Will Keep Readers Coming Back

A well-written and regularly updated blog is a great marketing tool for a variety of reasons. A blog drives people to your website, helps you build your personal or company brand, and allows you to develop a relationship with customers or readers. But let’s face it, the blog that you vowed to update every two…


Top Five Facebook Marketing Tips When You Have a $0 Budget

Facebook can give you the tools you need to become successful nearly overnight. However, it can be tough to make full use of Facebook (or to even know where to start) when you don’t have much of a budget for advertising. Here are five things you can do to get the word out about your business, even…


4 Twitter Marketing Tips

When it comes to Twitter marketing, many people think they need to have a big audience in order to get good results. Having a big audience does help, but there is more to marketing than the number of followers you have. Some people who have 500 targeted followers are more successful than people with 1,000…


What We Learned from Marketing to 2 Million Teenagers

The Fresh Prince was right: parents just don’t understand. When I was a teenager, all I wanted was to be treated and respected like an adult. No one “got me.” Fast forward to adult life, and I don’t know what all that teenage angst was about, or what I so badly wanted people to “get.”…


Three Simple Ways to Create a High-Converting Email Subscribe Form

Despite the growing number of ways that marketers can now reach consumers, email marketing remains the digital marketer’s highest-performing digital tactic, including as a source of qualified leads. And email subscribe forms are the most common way that marketers build their highest-performing email lists.