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In The Moment – Using Periscope To Engage

periscope_on_phoneBy Mark Payne

Full disclosure I live in Melbourne, so my twitter stream is full of Melbourne organisations that I’m interested in. Every now and then I notice that the State Library of Victoria was doing quick live video interviews with their staff through the medium of the new video broadcasting app Periscope. Periscope has been with us for a while now and besides the original hoohar for its launch it never seems to find a good home in the media landscape. This is where the State Library of Victoria comes in, for some reason the way they go about using the technology feels effortless, authentic, fun and adds to the overall experience of engaging with the Library without being in the space.

This blog post isn’t going to be the be all and end all of how to use Periscope, but I do want to review how they’ve done it quite well. I think it’s an important tool which could be a great part of a content strategy and, as a treat, I also have a behind the scenes interview with one of the staff from the State Library of Victoria who offers us some insights you might be able to take away for your own play in the live broadcast arena.

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