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New Jersey’s Super Librarian

Super Librarian Comic Book: The Virus
Super Librarian Comic Book: The Virus
No Boundaries. No Limits. Know Your Library.

In September 2003 the New Jersey State Library rolled out a statewide communications campaign featuring Super Librarian as a new brand to convey the message, “No Boundaries. No Limits. Know Your Library.” The campaign’s major objectives were to increase usage of libraries and library services across the state and to reshape the brand image of librarians.

Super Librarian to the Rescue!

New Jersey’s Super Librarian made her statewide debut in September 2003 at a press conference held at the East Brunswick Public Library and through 2100 cable television spots during the week of September 15. The launch of the Super Librarian was the culmination of a year of intense work by the New Jersey State Library (NJSL), New Jersey Library Association (NJLA), and New Jersey Library Network (NJLN). Over that time, a statewide committee of librarians met and planned this statewide marketing campaign.

Later in 2007, the State Library, in conjunction with the former INFOLINK and Diamond Comics, successfully launched the Super Librarian comic book, The Virus, on May 5, during Free Comic Book Day. Over 200 libraries participated along with comic book stores across the state with special events featured at the Elizabeth Public Library and the Cinnaminson Branch of the Burlington County Library. The introduction of the Super Librarian comic book created quite a buzz and garnered considerable media attention with full length articles about the comic book published in prominent New Jersey newspapers such as the Star Ledger and The Record as well as in national trade media including Library Hotline and the School Library Journal. The media attention continued after the kick-off when Fox 29 TV in Philadelphia aired an in depth report about the Super Librarian comic book.

Super Librarian to the Rescue!

This statewide image has energized New Jersey librarians and patrons and brought new attention to library services. She soars through the air on a computer mouse. Her chin juts forward. She is powerful and determined. No wearer of ancient tennis shoes, this one. Instead, clad in purple spandex, she is at the ready to help every adult seeking information, every teen with a research paper, and every child in every school.

comicThe campaign caught the attention of librarians across the world. Library Journal featured Super Librarian on the cover for a feature article in May, 2004. The article can be found here. We have received requests from librarians across the country, and even as far as South Africa, to use the Super Librarian brand on their newsletters, promtotional materials, PowerPoint presentations and recruitement campaigns. As of 2014, request to use the Super Librarian brand continue to be made from libraries, schools and marketing firms.

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