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Category Archives: Past Campaigns

New Jersey’s Super Librarian

Super Librarian Comic Book: The Virus
Super Librarian Comic Book: The Virus
No Boundaries. No Limits. Know Your Library.

In September 2003 the New Jersey State Library rolled out a statewide communications campaign featuring Super Librarian as a new brand to convey the message, “No Boundaries. No Limits. Know Your Library.” The campaign’s major objectives were to increase usage of libraries and library services across the state and to reshape the brand image of librarians.

Super Librarian to the Rescue!

New Jersey’s Super Librarian made her statewide debut in September 2003 at a press conference held at the East Brunswick Public Library and through 2100 cable television spots during the week of September 15. The launch of the Super Librarian was the culmination of a year of intense work by the New Jersey State Library (NJSL), New Jersey Library Association (NJLA), and New Jersey Library Network (NJLN). Over that time, a statewide committee of librarians met and planned this statewide marketing campaign.

Later in 2007, the State Library, in conjunction with the former INFOLINK and Diamond Comics, successfully launched the Super Librarian comic book, The Virus, on May 5, during Free Comic Book Day. Over 200 libraries participated along with comic book stores across the state with special events featured at the Elizabeth Public Library and the Cinnaminson Branch of the Burlington County Library. The introduction of the Super Librarian comic book created quite a buzz and garnered considerable media attention with full length articles about the comic book published in prominent New Jersey newspapers such as the Star Ledger and The Record as well as in national trade media including Library Hotline and the School Library Journal. The media attention continued after the kick-off when Fox 29 TV in Philadelphia aired an in depth report about the Super Librarian comic book.

Super Librarian to the Rescue!

This statewide image has energized New Jersey librarians and patrons and brought new attention to library services. She soars through the air on a computer mouse. Her chin juts forward. She is powerful and determined. No wearer of ancient tennis shoes, this one. Instead, clad in purple spandex, she is at the ready to help every adult seeking information, every teen with a research paper, and every child in every school.

comicThe campaign caught the attention of librarians across the world. Library Journal featured Super Librarian on the cover for a feature article in May, 2004. The article can be found here. We have received requests from librarians across the country, and even as far as South Africa, to use the Super Librarian brand on their newsletters, promtotional materials, PowerPoint presentations and recruitement campaigns. As of 2014, request to use the Super Librarian brand continue to be made from libraries, schools and marketing firms.

NJ Library Champions

Back in 2010, the NJ State Library rolled out the NJ Library Champions public awareness campaign promoting the value of NJ libraries. It supported the NJ Library Association’s effort enlisting people to support libraries by becoming a NJ library champion. While this campaign is not currently active, it can still be used as inspiration to enlist your own local library champions! View the official website at: (please note that this website is no longer being updated)

Most Recent New Jersey Library Champion

  • Cara McCollum, Miss New Jersey 2013


Past New Jersey Library Champions


  • Judy Blume
  • Janet Evanovich
  • Michael Connelly
  • Chris Andersen


  • A.J. Burnett, NY Yankees
  • Justin Tuck New York Giants Football/ 2008 Pro Ball
  • Zach Parise, New Jersey Devils
  • Devin Harris, NJ Nets
  • Cheri Blawet- Paralympics Gold Medalis
  • Lauryn Williams- USA Track and Field – Olympian
  • Trent Cole- Philadelphia Eagle
  • Kofi Kingston, WWE
  • Jonathan Lee Iverson, Ringmaster, Barnum’s FUNundrum®
  • Jim Dowd, Super Bowl Champion
  • Joe Theismann, Super Bowl Champion
  • Greg Schiano, Rutgers Football Coach

NJ Works: It’s time to land that job!

NJ Works
NJWorks Career Center Display
NJWorks Banner Display
Job seekers riding NJ Transit buses are reminded NJ Libraries can help
Job seekers are reminded NJ Libraries can help them land that job!
Help someone make a new start!
Look for our ads on NJ Transit buses!
Supported by the NJ State Library through a grant from NTIA
It's Time to Land That Job!
It's Time to Land That Job!

The New Jersey State Library received a federal American Recovery and Reinvestment Act (ARRA) Broadband Technology Opportunity Program (BTOP) award in the Public Computer Center category. The award consists of $5.1 million grant from the National Telecommunications and Information Administration (NTIA) and matching funds of $1.5 million from the Bill & Melinda Gates Foundation. The Bill & Melinda Gates Foundation gave an additional $150,000 to the New Jersey State Library to support E-rate technical assistance, which will help sustain the project’s services.

The goal of the project, entitled “New Jersey Libraries: Anchor Institutions as Instruments of Recovery”, was to help in the economic recovery of the state by giving libraries the tools they need to expand services to the unemployed and underemployed by enhancing training opportunities, broadband capability and workstation availability in New Jersey libraries. It was estimated that more than five million New Jersey residents would be served through this initiative over the three years of the grant project. More information about the State Library’s BTOP grant can be found here.

NJWorks@yourlibrary™ is the statewide initiative that was designed for libraries to help job seekers. You can view the official website at (please note that this website is no longer being updated).

To help NJ libraries promote the statewide services available in their communities, NJSL provided each library with various marketing materials including postcards, bookmarks, posters and indoor and outdoor banners and signs.

nj works brochure 2 (3)NJGrowsBiz is the business research portal for New Jersey small businesses, entrepreneurs and startups, connecting them to both people and information that can help New Jersey’s businesses grow.

This portal is also a resource for New Jersey’s public librarians, providing services and access to information that helps you guide small business owners and entrepreneurs.

  • Marketing to Businesses Toolkit: This resource will help you reach out to your local small businesses and entrepreneurs and promote the resources and services available to them.
  • Small Business Task Force: Get new ideas and learn about best practices for helping small businesses from your public library peers. Interested in joining? Contact Jennifer Podolsky ( for details.
  • Consulting Services: Learn how best to appeal to small businesses, optimize your resources for them, and get the word out in your community. Contact Jennifer Podolsky ( for details.