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Category Archives: Tutorials and Tools

INFOGRAPHIC – How Pokémon Go Players Engage With Businesses

Some 82% of Pokémon Go players say they have visited a business while using the game, according to recent research from Slant Marketing.

The report was based on data from a survey of more than 500 users of the location-based augmented reality mobile app. The majority (57%) of respondents say they use the game between one and three hours a day, on average; 14% say they play for more than three hours a day. Nearly three-quarters (71%) of players say they have visited a business because there was a PokeStop or Gym nearby. Some 36% of players say they think they’ve been intentionally lured to a location by a business, 17% don’t think it was intentional, and 47% are not sure. Check out the infographic below for more findings from the survey.

This article was originally featured on MarketingProfs.com.

The original report from Slant was based on data from a survey of more than 500 users of the location-based augmented reality mobile app.

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INFOGRAPHIC – The Psychology of Successfully Marketing to Millennials

Want to know more about Millennials and how to market to them? Here’s a look at vital stats about this demographic—and info about how best to reach it. Read more at marketingprofs.com.

Marketing Strategy – The Psychology of Successfully Marketing to Millennials [Infographic] : MarketingProfs Article

 

PODCAST – Use Storytelling to Enhance Your Marketing: Ron Ploof on Marketing Smarts

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Ron Ploof, story consultant for brands, creator of the StoryHow Pitch Deck, and host of storytelling podcast Griddlecakes Radio. To learn more, visit StoryHow.com and be sure to follow Ron on Twitter @RonPloof. This marketing podcast was created and published by MarketingProfs.

Some people are calling storytelling the latest thing in marketing, but it’s actually been around for centuries. From the Grimm brothers’ fairy tales to Harry Potter and the Sorcerer’s Stone, we’ve all been transported by the power of an irresistible story.

The best marketing sparks some emotion in the target audience: By infusing your marketing content with compelling narratives, you can make your brand story a tale of triumph that your audience wants to be part of.

Enter Ron Ploof. Ron spent three years heading up social media storytelling at Epson before going out on his own to help brands to create more effective marketing through storytelling. He’s the creator of the “StoryHow PitchDeck“—a “story coach in your pocket”—and conducts storytelling workshops for brands. Ron’s also the host of “Griddlecakes Radio,” an indie storytelling podcast.

Read more and listen to the full podcast at MarketingProfs.com. (You will need to register as a MarketingProfs member, but don’t worry, registration is easy and FREE!)

PODCAST: Tell Your Brand Story in Just Six Seconds: Bill Fasig on Marketing Smarts

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Bill Fasig, chief operating officer and managing partner at TopRight Partners. This marketing podcast was created and published by MarketingProfs.

Bill Fasig is chief operating officer and managing partner at TopRight Partners. Previously, Bill was president and chief executive officer of GameTech International, senior vice-president of worldwide marketing and corporate affairs for VeriSign, and vice-president of global communications at Compaq. He was also chairman and managing director of the technology practice of Burson-Marsteller/Young & Rubicam, and held various management roles during his 10 years at Apple.

I invited Bill to Marketing Smarts to discuss the “six-second brand story,” and how distilling your company’s narrative down to its essence makes your marketing—and your organization—work more effectively.

Read more and listen to the full podcast at MarketingProfs.com. (You will need to register as a MarketingProfs member, but don’t worry, registration is easy and FREE!)

INFOGRAPHIC- NJ State Library Services, Resources & Programs

nj_state_library_with_fountainThe New Jersey State Libraryan affiliate of Thomas Edison State College, is led by State Librarian Mary L. Chute and provides services for NJ libraries, the state legislature and government employees, Thomas Edison State College staff and students, and registered borrowers.

The State Library of New Jersey envisions a future in which all New Jerseyans have access to exceptional library services and to the information resources they need to achieve their personal, educational and professional goals.

With a focus on innovation, future trends, exemplary models and technologies, the State Library provides support for New Jersey’s public, school, academic, and special libraries, and coordination of the New Jersey Library Network.

Check out this Infographic which depicts the wide array of services, resources and programs available at the State Library!

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