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Category Archives: Tutorials and Tools

INFOGRAPHIC: How to Promote Your Event With Social Media Marketing

Events are, by nature, social affairs.

People attend them so they can connect, interact, and share with their peers. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. If you play your cards right, these similar characteristics can work to your advantage when it comes to planning, promoting, and building excitement for any public event you’re hosting

Manage your next event with social media - infographic

INFOGRAPHIC: What Your Brand Colors Say About Your Business

The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?” These companies, and many others, strategically use colors in their logo, website, and product to appeal to customers. As a marketer, it’s important to think about how you use colors, and what the colors you choose say about your business.

Research has found that different colors provoke very different reactions in people. Marketo chose purple for our brand, which has associations with royalty, luxury, leadership, and revenue. As you choose your own brand colors for logos, landing pages, products, and more, this infographic will help you connect with your consumers.



TUTORIAL: How to Master Facebook Marketing in 10 Days

facebook-ctaStart with the basics on Day 1 and run a targeted ad campaign by Day 10.


This tutorial has readings and screenshots that will guide you through 10 days of learning how to market on Facebook like an expert. Day 1 presents links to examples of successful Facebook pages from big brands like Mercedes and Walmart. By Day 10, you’ll already know how to produce a targeted ad campaign. We recommend going day-by-day but you are of course welcomed to go at your own pace, especially if you end up constructing your page while taking this tutorial. We also recommend this for beginners looking to get into advanced territory rather than a resource for beginners only.

Access the Full Tutorial Here

Content provided by HubSpot, original source: skilledup.

Marketing Library Services – January/February 2015 Issue

Volume 29, Number 1 — January/February 2015
Marketing Library Services
A “How-To” Marketing Tool Written Specifically for Librarians!

Check out this issue’s free online article:

Five Strategies for Promoting Databases
Marketing pro Nancy Dowd tackles a topic that librarians constantly struggle with. She explains five actions you can take to promote your expensive databases and to increase their usage, and shares visuals of how others have done it.


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